Integrating data sources to enhance the experience for passengers with special needs and/or disabilities
University of Surrey, University of Southampton and Loughborough University
With support from Rail Delivery Group
The aim of this project was to explore how best to provide personalised journey information for rail passengers who need assistance, using mobile applications for both customers and station platform staff. The project brought together a range of expertise – including computer science, security and tourism specialists (University of Surrey), transport specialists (University of Southampton) and user-centred design experts (Loughborough University). Technical prototypes were created, demonstrating how relevant transport data can be integrated to meet the needs of customers, how the location of passengers can be determined and used to provide benefit to them, and how security and privacy of personal data can be maintained.
The research demonstrated the feasibility of seamless personalised journeys and generated a number of recommendations for how to use date to improve the customer experience.