Retrospective ticket pricing

SUMMARY

Ticketing is still offered to customers in formats, such as paper tickets and barcode. Customers are increasingly demanding greater convenience. 

This innovation project sought to deliver a "post pay as you travel" customer proposition where passengers can enter the network using a smartphone application which will record their progress, and charge them best value for journeys made. No cash or cards are required as the solution is account based. The smartphone application would also allow passage through ticket gates.